Only 630 units will be produced in this edition, in addition to +63 units dedicated exclusively to Lamborghini customers.

The new Ducati Panigale V4 Lamborghini uses the base of the Panigale V4 S, but brings some items that differentiate it, making it exclusive.

Colors and details are based on the Lamborghini Revuelto, the Lamborghini’s first HPEV (High Performance Electrified Vehicle) hybrid super sports car, the new benchmark in terms of performance, on-board technology and driving thrills.

The base is carbon fiber black, with details in Verde Scandal, Grigio Telesto and Grigio Acheso. In addition, the seat is inspired by the Revuelto’s interior.

Other exclusive elements include forged wheels, a tail, aerodynamic wings, as well as several carbon fiber parts on the fairing.

Finally, it features an Akrapovič exhaust with titanium silencer and carbon fiber muffler.

Finally, as always, this exclusive 2026 Ducati Panigale V4 Lamborghini edition will be delivered with a certificate of authenticity and dedicated motorbike cover. Moreover, it will be delivered in an exclusive customized wooden crate, complete with dedicated rear stand matching the bike’s livery.

photos: Ducati

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Equipped with a 450cc single-cylinder engine with Desmodromic distribution and a lightweight aluminum chassis, the bike promises to be very competitive.

One of the highlights of the model is its advanced electronics. According to Ducati, it is the first motocross bike in the world equipped with a Traction Control system capable of precisely defining the actual rear wheel slippage.

As mentioned, the chassis of this bike is super-light, weighing just 8.96 kg, which contributes greatly to the low total weight of just 104.8 kg, without fuel.

“Over the past 18 months many people have asked me why Ducati decided to enter the world of professional off-road racing. The answer is simple: Ducati is a healthy company that generates resources, therefore has the opportunity to grow by opening up to a new segment of enthusiasts,” said Claudio Domenicali, CEO of Ducati Motor Holding.

“We looked around, searching for the important uniqueness of our corporate culture and finding the one that I believe characterises Ducati like perhaps no other company: the closeness between the world of racing and the world of production motorbikes. And discovering, at the same time, that we have an incredible resource within us in the form of so many off-road enthusiasts in the various departments. All this has allowed us to present the Desmo450 MX today: an easy, high-performance bike, for amateurs and professionals alike, which we will constantly develop through sporting activity at the highest levels, supporting it thanks to a sales network that speaks the language of motocross enthusiasts and truly understands all their needs”, completed.

The Ducati Desmo450 MX will hit stores in Europe from June and subsequently in the United States and the rest of the world.

photos: Ducati

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Extremely limited, this edition will be produced in just 163 numbered units, signed by two-time MotoGP champion Francesco Bagnaia, and with a certificate of authenticity.

The colors of this bike are the same as those used by Francesco Bagnaia and the Ducati Lenovo Team at the Italian GP, ​​which took place in Mugello, in 2024.

In addition, the bike features exclusive items such as carbon fiber rims, dry clutch, Front Brake Pro+ front brake with 338.5mm Brembo T-Drive discs and, for the first time on a production bike, Brembo GP4 Sport Production calipers.

Ducati’s new collector’s bike comes with a certificate of authenticity and a dedicated cover, all packaged in a custom box that matches the bike’s colors.

Moreover, the owner of such a work of art can also purchase a professional leather suit customized in the bike’s colors.

Anyway, if you were thinking about getting your hands on one of these beauties, forget it, as all 163 units have already been reserved.

photos: Ducati

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Despite a small drop compared to 2023, revenues were still above 1 billion euros. The company says 54,495 motorcycles were sold, compared to 58,224 in 2023.

“2024 ends with a positive balance that, despite a challenging competitive environment, confirms our solidity and a benchmark profitability in the two-wheeler market.” declared Claudio Domenicali, CEO of Ducati.

“We enjoy a solid financial base that allows us to continuously and significantly invest in research and development, innovation and racing competition, while continuing to strengthen the uniqueness and prestige of our product range and ensuring the high standards of quality and service typical of a product of excellence. This, combined with our commitment to making every Ducatista feel part of a great family, makes the brand more beloved than ever today”, completed the executive.

Henning Jens, Ducati CFO, added: “2024 was a complicated year due to the particularly challenging market conditions the whole business faced. In this context, we chose to focus on protecting overall profitability, prioritising long-term sustainability rather than just aiming at increasing sales volumes. This approach, combined with further improvements of our efficiency, is in line with our premium strategy and it allowed us to conclude the year with a profitability that reached 9.1% return on sales and an operating result that shows our ability to generate value and guarantee a solid financial base also under difficult circumstances.“

Looking at 2025, Ducati presented ten new models, further enriching an increasingly complete, sophisticated and technologically advanced product range, designed to offer every Ducatista the most suitable bike to express their passion for two wheels.

photos: Ducati

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This experience program aims to give fans of both brands the opportunity to ride the Italian brand’s best motorcycles and drive the German manufacturer’s most iconic cars.

According to the company, all Ducati models will be available for riding (except those from the Panigale family).

The German cars available will be the new 911 Carrera and 911 Carrera GTS and Cayenne/Cayenne Coupé.

The venue will also be the same as last year’s edition, the Porsche Experience Centre Franciacorta, with several tracks and different levels of difficulty, making it ideal for both beginners and more experienced riders.

In short, if you like Italian motorcycles and German cars, this is your chance. The event is scheduled to take place on June 28th and 29th, and registration is now open.

For more information, visit DRE Academy section.

photos: Ducati

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This iconic ‘sport cruiser’ motorcycle, comes with the powerful and compact V4 Granturismo engine (which also equips the Multistrada V4), to accelerate from 0 to 100 km/h in less than 3 seconds.

With a characteristic design of the XDiavel line, that is, muscular, sporty and exaggerated, the 2025 XDiavel V4 arrives to meet the desires of different motorcyclists.

For this, the model has a 1,158 cm³ V4 Granturismo engine that is capable of generating up to 168 hp (124 kW) of maximum power at 10,750 rpm, and 126 Nm (12.8 kgfm) of torque at 7,500 rpm.

And now, for the first time in the XDiavel line, the new model also comes in red, in addition to the traditional black.

In terms of design, the XDiavel V4 has gained the same elements present in the Diavel V4, that is, huge air intakes on the sides of the fuel tank, and shape-shifting front DRL, with double C profile.

The new 2025 Ducati XDiavel V4 hits stores in Europe from May 2025 in Burning Red and Black Lava.

For more information, visit https://www.ducati.com/gb/en/.

photos: Ducati

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According to the company, the new motorcycle weighs 18 kg less, due to the new aluminum monocoque chassis and the new V2 engine. Now, it weighs exactly 199 kg in total ‘running order’, not counting fuel.

Regarding the new 890cc V2 engine, it features IVT technology, with variable intake valve timing. With this, it can generate up to 115 hp of maximum power, and 92 Nm of torque, with 70% already available at just 3,500 rpm.

In terms of design, the new Multistrada V2 has received important aerodynamic updates and, most importantly, a new front end, with headlights and DRL following the same pattern launched on the most recent Panigale.

Finally, Ducati worked on ergonomics and says it has made the model more comfortable. To this end, a new seat was incorporated that can be adjusted to two levels: 850 and 830 mm. With the accessory, the height can be 870 mm or at its lowest point, 810 mm.

Finally, the new 2025 Ducati Multistrada V2 will hit stores in Europe in January 2025, in Ducati Red for the standard version, and Ducati Red and Storm Green for the V2 S version.

photos: Ducati

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Available in just 1000 numbered units, the model features the colors of the Italian flag arranged asymmetrically, to celebrate ‘Made by Italy’.

According to the company, this livery is a modern reinterpretation of the 1984 750 F1, the bike that started the modern history of supersport bikes from the Borgo Panigale factory.

Developed by Aldo Drudi with the Centro Stile Ducati, this livery also features the black and white colors of the checkered flag, visible on the lower parts of the bike.

Based on the latest Panigale V4 that was launched in the middle of the year, the Panigale V4 Tricolore incorporates other elements that make it unique, such as carbon fiber wheels, Front Brake Pro front brake (338.5mm Brembo T-Drive discs and Hypure calipers), and MCS 19.21 front brake pump.

Ducati’s new collector’s bike comes with a certificate of authenticity and a dedicated cover, all packaged in a custom box that matches the bike’s colors.

Finally, the owner of such a work of art can also purchase a helmet and jacket customized in the bike’s colors.

There is no information on whether some units of this edition will be made available in other countries.

photos: Ducati

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One of the highlights of the model is this lowering system called the ‘Automatic Lowering Device’. It quickly lowers the bike by up to 30 mm when the speed drops below 10 km/h.

When the rider accelerates again and the speed exceeds 50 km/h, the bike returns to its normal height, all done very quickly.

With this, shorter riders can be even more at ease, as maneuvering this tall bike is much easier and more comfortable.

Another highlight of the new Multistrada V4 is the extended deactivation of the rear cylinders, further reducing fuel consumption by up to 6%.

According to the company, the model already featured deactivation of the rear cylinders when the bike was stopped and idling. The new feature now is the extension of this feature to also when the bike is moving.

The cylinders are only reactivated after a certain speed or when a little more torque is required, depending on the position of the accelerator. This feature cannot be disabled and is present in all riding modes.

The new Ducati Multistrada V4 2025 (including the V4 S and Pikes Peak variants) will hit stores in October in three color options: Ducati Red, Thrilling Black and Arctic White.

photos: Ducati

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Sport Package

Bringing together components designed to enhance the look of the Hypermotard 698 Mono, the Sport package is a must-have for those who want to stand out in the city or on mountain passes while saving on the purchase of individual parts.

The aluminium license plate holder  slims down the tail and can be installed in both the standard configuration and the “short” one, which is not homologated and is reserved for those who use the bike in areas closed to traffic.

A perfect complement to this accessory are the dynamic LED direction indicators, with relative mounting extensions: thin and light, they are distinguished by the internal LEDs that light up in sequence, creating a light strip with a clear hi-tech impact.

The highlight of the package is undoubtedly the silencers made in collaboration with Termignoni. Homologated for road use, they have black steel sleeves and satin-finish end caps, joined together by red bands: perfect for enhancing the racing look of the rear end and matching the livery of the bike.

Performance Package

The reference to the racing world is even more evident in the list of accessories reserved for those who use their Hypermotard 698 Mono on the track. The centrepiece of the Ducati Performance offer in this case is the racing exhaust developed in collaboration with Termignoni.

Its silencers are distinguished by their black titanium sleeves and allow for an overall weight saving of 1.5 kg. Furthermore, thanks also to the air filter supplied with the kit, performance increases significantly, with a 7 hp increase in maximum power for a total of 84.5 hp.

Ducati Performance Ducati Wheelie Control (DWC) software dedicated to track use completes the picture, which includes, in level 1, Wheelie Assist strategy, specifically designed to prolong and sustain wheelies.

The system, which works best when combined with Ducati Quick Shift, adjusts the pitch angle using the torque delivered, allowing the rider smooth control of the manoeuvre up to third gear, in the case of changes using the DQS, or until the limiter of the individual gears is reached.

The racing set-up can be enriched with some details that are essential on a true “track-ready” Supermotard, starting with the motard footrests, equipped with an external plastic slider to facilitate sliding on the asphalt at higher lean angles. The footpegs also have a rubber pad, designed to improve comfort in road use, which can be removed to fully reveal the toothed plate for maximum boot grip.

The racing seat is also designed to improve riding between the curbs, thanks to the profile designed to accentuate the riding position leaning towards the front and the covering that guarantees greater grip on the suit and in dynamic riding.

Finally, there is no shortage of details to protect the bike, such as the essential under-sump plate in plastic, which shields the lower part of the Superquadro Mono from impacts and debris. To reduce damage in the event of a slide, instead, you can opt for the fork sliders and swingarm, made in collaboration with Rizoma.

photos: Ducati

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The main visible change in this new model was a ‘facelift’ in its design, mainly at the front, with new LED headlights and redesigned aerodynamic wings.

According to the company, this new design was inspired by the legendary Ducati 916. In addition, the new fairing reduces aerodynamic resistance by 4% and protects the rider more effectively in a straight line.

Another change, which is also easy to notice, was made to the rear swingarm, which is now double-sided and is derived from the Desmosedici GP used in MotoGP. With a new and lighter design, it reduces lateral rigidity by 37%, compared to the single-sided swingarm of the previous model.

Furthermore, the front frame, also derived from MotoGP, has been modified and is now lighter. It offers less rigidity compared to the previous model (-40% laterally).

More MotoGP-derived technologies have been incorporated into the new 2025 Panigale V4: the company has developed the so-called Vehicle Observer (DVO), which simulates the input of more than 70 sensors; and added a new colour TFT dashboard with a new Track mode, which ‘gives the feeling of being on a Desmosedici GP’.

The engine remains the same as the previous model, but has gained 0.5 hp, even with the stricter Euro5+ homologation. It is the 1,103 cc V4 Desmosedici Stradale, capable of generating up to 216 hp of maximum power at 13,500 rpm (209 hp at 12,750 rpm in the US), and 12.3 kgfm of torque.

Finally, the new 2025 Ducati Panigale V4 S arrives in Ducati Red with an Urban Grey frame, black wheels and a Matt Black front fender.

It will be available in stores across Europe in September.

photos: Ducati

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This collector’s version, limited to just 555 units worldwide, is a tribute to the twin-cylinder Superquadro engine, whose history began more than 30 years ago, and which reached its peak with Nicolo Bulega’s conquest of the WorldSBK Supersport championship in 2023.

The Panigale V2 Superquadro Final Edition features the 955cc twin-cylinder Superquadro engine, which is capable of generating up to 155 HP of maximum power at 10,750 rpm and 104 Nm of torque at 9,000 rpm.

To make it unique and desired, it received a Superquadro livery, made by Drudi Performance with Centro Stile Ducati, featuring the colors white, red, black and gray.

This is a very high performance motorcycle and, therefore, has the latest cutting-edge technologies such as ABS Cornering EVO, Ducati Traction Control (DTC) EVO 2, Ducati Wheelie Control (DWC) EVO, Ducati Quick Shift up/down (DQS ) EVO 2 and Engine Brake Control (EBC) EVO.

The Ducati Panigale V2 Superquadro Final Edition hits stores in October, and its price in the UK is £23,500.

photos: Ducati

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The main accessories that this motorcycle has are protectors for the rider and the motorcycle, such as reinforced hand guards, engine guard, radiator grill and reinforced sump guard.

Furthermore, the model has heated grips, a larger windshield, and a central stand, the latter being very important as it facilitates maintenance on the chain and rear wheel.

Completing the package that differentiates this model from others are the aluminum side cases, with a capacity of 76 liters.

Otherwise, it remains the same bike with the same characteristics as the DesertX and DesertX Rally. It maintains the 937 cc liquid-cooled Testastretta engine with 110 hp at 9,250 rpm and maximum torque of 92 Nm at 6,500 rpm.

Anyway, the new 2025 DesertX Discovery is sold in the UK with prices starting at £17,295.

photos: Ducati

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The new feature is a beefier version of the Ducati Futa, launched in Europe in 2022, and which is focused solely on asphalt. With Futa All Road, you can choose your path, without having to worry.

It has a monocoque carbon fiber frame with sports resistance geometry, meaning it is very light, weighing just 12.4 kg (in size M).

The motor, located in the rear hub, is the FSA System HM 1.0 with 250W and 42Nm of torque that presents a fluid and natural delivery in all conditions, with 5 levels of assistance.

Furthermore, it is equipped with Vision AGX 30 wheels with carbon fiber rims, and Vittoria Terreno Dry dual purpose tires, perfect for dirt and gravel terrain.

Finally, Ducati equipped the model with some waterproof bags, located under the seat, on the handlebars and on the frame, which allow you to carry everything you need on a bike trip.

In addition to the Futa and Futa All Road, Ducati also has the MIG-S (mountain bike for extreme trails), TK-01RR (aluminium Enduro), and Powerstage RR (full carbon Enduro) e-bikes.

photos: Ducati

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The novelty is based on the Streetfighter V4 S, with graphics made by Drudi in collaboration with Supreme®, a skateboard store and clothing brand from New York, bringing exclusive details in the traditional white/red colors on the company’s product boxes.

In addition, the bike features Brembo Supreme brakes, with calipers also painted white/red, and the colorful Supreme logo on the aluminum alloy wheels.

Finally, exclusive details such as the numbering on the steering head, as well as an animation on the dashboard when starting the bike, make the model even more desirable.

And, of course, like all limited and exclusive Ducati products, the bike is delivered in a wooden crate, which comes with a certificate of authenticity, a dedicated motorcycle cover, and all the components to transform the bike into a single seat.

Anyway, if you thought the Streetfighter V4 S was a dream machine, the Streetfighter Supreme must be out of this world.

photos: Ducati

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One of the models, called CR24I, has a more pure Café Racer style, with a fixed front fairing that hugs the fuel tank. The round headlight complements this fairing very well and is reminiscent of the MV Agusta Superveloce.

According to the company, the lines of this concept were inspired by British motorbikes from the 60s, where riders challenged each other to take a ride around the block, before the music on the jukebox ended.

This bike is a true masterpiece ready for racing, at least urban. It has a single seat, street tires, low clip-on handlebars and bar-end mirrors.

The second model, called RRC24I, is completely the opposite. Minimalist, it brings a lot of simplicity and just the ideal to the bike, leaving aside less important items, such as fuel tank fairings, side panels, and even fenders. There is a small piece at the front, but we believe it shouldn’t be of any use.

Thus, it was inspired by the style of post-apocalyptic sagas portrayed in cinema and TV series. Despite this, it maintains a modern Termignoni exhaust that completes the look.

On this bike, the tires used are Pirelli Scorpion Rally, fully capable of tackling any type of terrain. In other words, the RR24I is practically a battle tank.

Anyway, there is no information whether one day these concepts will become a production motorcycle. For now, we can just enjoy the beautiful images.

photos: Ducati

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All Italian teams in the sport use the color blue and its use in the MotoGP Warm-Up, Sunday morning, is to support the Italian national football team at the European Championships in Germany (14 June to 14 July) and the Azzurri Delegation at the Paris 2024 Olympic Games (July 26 to August 11).

The team’s Desmosedici GP 24 bikes will wear blue livery, with blue, white and gold details. In addition, the riders’ overalls and even the uniforms of team members and mechanics will also have the same standard.

Mauro Grassilli (Ducati Corse Sports, Marketing, and Communications Director): “The Nazionali Azzurre give emotions to millions of Italians, and we feel we do the same during race weekends, representing our country on circuits around the world. On the occasion of our home Grand Prix at Mugello, we have therefore chosen to create a link between the Red passion that distinguishes us on track and the Azzurro colour that unites us in our love for the sport.”

MotoGP returns on June 2nd, with the Italian GP, ​​at the Mugello circuit.

photos: Ducati

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The annual ‘Red Dot’ awards honor excellence in product design, branding and communications from international companies. The winning products are decided by a panel of judges made up of 50 international experts who test, evaluate and discuss each entry.

This is not the first time that the company has won the prestigious award. In 2013, 1199 Panigale was the winner. In 2016, it was XDiavel’s turn. And, in 2019, the powerful Diavel 1260.

This time, the Diavel V4 took the top prize: Best of the Best. It is reserved exclusively for creations capable of setting a new standard in the benchmark sector.

Equipped with a huge engine, the V4 Granturismo, the Diavel V4 is a motorcycle that stands out in any environment. Its unique and striking design contributes to its superior position.

The Ducati Diavel V4 and the other award winners will be exhibited in the Red Dot museum in Zollverein, located in Essen, Germany, and now part of the UNESCO world heritage.

photos: Ducati

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The model is one of Ducati’s most fun motorcycles, featuring the same engine as the Panigale V2, the 955 cc Superquadro, as well as all the electronic equipment to tame the beast.

Now, to further improve the design and give it even more performance, accessories made in partnership with Rizoma, and carbon fiber parts, have been made available to owners of this model.

To begin with, some accessories made from billet aluminum in partnership with Rizoma are: rear-view mirrors, fluid reservoirs for the front brake and clutch, front brake and clutch levers, handlebar counterweights, fork slider, fuel cap, and oil filler cap.

The lightness and resistance of carbon fiber is found in the set of carbon wings, carbon license plate holder, and the front and rear carbon mudguards.

Finally, to further improve performance, while elevating the model’s design, titanium racing silencers, made in collaboration with Ducati Corse and Akrapovič, are available, guaranteeing a 2.5% increase in maximum power, while reducing the weight in 5 kg.

Anyway, if you’re looking for an extremely fun and powerful motorcycle, the Ducati Streetfighter V2 is a great choice and, with these accessories, it gets even better.

photos: Ducati

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Named Monster Senna, the model features the iconic colors used by Senna on his helmet for years when he competed in the F1 Grand Prix. The colors, of course, are a reference to the Brazilian flag, yellow, green and blue.

Ducati says that only 341 units will be produced and made available to collectors. This number has a special meaning: 3 refers to the number of titles won by Senna; 41 refers to the number of victories achieved by Senna in GPs, that is, the number of times he stepped on the highest place on the podium.

Aytorn Senna and Ducati have always had a good relationship, with the Brazilian being a fan of the Italian brand’s bikes. He was one of the first to own a Ducati 900 series, the Ducati 916, which he used whenever he was in Monte Carlo.

But this wasn’t the first Ducati in his life. He was given a Ducati 851 SP by the Ducati owner at the time, Claudio Castiglioni. Castiglioni was also a fan of Senna and his talent.

In the following years, a partnership between the Senna brand and Ducati was formed and some models were launched. With this, the Ducati 916 Senna was created, launched in 1994, the year of the fateful accident that took the life of the Brazilian F1 driver. Two more series of this bike were launched in 1997 and 1998.

In 2014, a special version of the 1199 Panigale appeared, with only 161 units produced and sold only in the Brazilian market. 161 is the number of Grand Prix contested by Senna.

Anyway, the Monster Senna features, in addition to the colors, some additional details, such as the yellow/green/blue label on the black wheels, the brake calipers painted yellow, and the Termignoni carbon fiber exhaust silencer.

And, of course, each one comes with a numbered plate, a certificate of authenticity and a motorcycle cover.

photos: Ducati

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Presented at the Next-Gen Tour European stage, the company decided to create a limited edition and offer it to the public. If you are interested, hurry up, as only 50 units will be made available.

This exclusive and colorful kit will be delivered in a personalized box, along with a certificate of authenticity and some ‘surprise’ gifts, including stickers and a bag.

The kit features cover pieces for the fuel tank, side panels, fender, tail, and headlight fairing.

The Ducati Scrambler Icon is a very fun motorcycle that recently gained technological improvements, such as Ride by Wire throttle, Ducati Traction Control, two Riding Modes, and Cornering ABS.

Anyway, if you want to differentiate your Scrambler Icon from the rest of the other bikes in the chaotic traffic of urban centers, this kit in partnership with Van Orton is a good choice.

But hurry because, as we said, only a few units were made available to enthusiasts.

photos: Ducati

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Okay, you no longer need to imagine because Ducati has partnered with Porsche Italy to offer an incredible experience, both on two and four wheels.

Ducati already has the DRE (Ducati Riding Experience) and Porsche also has its own, the Porsche Experience Center, spread around the world. One of them is the Porsche Experience Center Franciacorta, in Italy, which will host the Porsche & Ducati Experience.

This is the perfect location for an exclusive and memorable event, offering 5 different tracks, ranging from speed, low grip, to off-road, and is considered the unrivaled venue in Italy on the motorsport scene.

It offers conditions for both beginners and more experienced riders, and the agenda says that half the day will be dedicated to motorcycles, and the other half to cars.

The entire line of Ducati motorcycles will be offered (excluding the Panigale family) and, from Porsche, the models offered will be 911 Carrera S/4S, 718 Boxster GTS 4.0/Cayman GTS 4.0 and Cayenne/Cayenne Coupé.

The event is scheduled for June 29/30 and registration is already open. For more information, you can visit the DRE Academy section of the Ducati.com.

photos: Ducati

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According to the company, the global reveal will first take place for the specialized press, on May 24th, before opening to the general public.

They promise a never-seen-before Scrambler motorcycle, with even more character, but they did not detail what the changes and/or improvements will be.

Furthermore, at the Ducati stand, there will be a live custom painting of a Scrambler Icon, done by none other than Tom Fuller, one of the artistic forces behind renowned custom paint and design house Image Design Custom.

Anyway, the Bike Shed Show takes place on the 24th, 25th and 26th of May, at Tobacco Dock, Tobacco Quay, Wapping Ln, London.

For more information and to purchase tickets, you can visit the website bikeshedlondonshow.com.

photos: Ducati

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The new Sweet Lamb DRE Adventure Academy is located at the Sweet Lamb off-road center in the Cambrian Mountains in Wales, and offers 6,600 acres of adventure bike territory to explore.

The site has dedicated training areas and trails, perfect for beginners and those who are improving their off-road skills. According to them, the place was designed for professional motorsport use to make the training safe, effective, and enjoyable for everyone.

With four levels of training available – from Rookie to Level 3 Course –  the Academy caters for all abilities, including raw beginners with no offroad experience, transforming them into riders ready to take on anything they dream of.

For this special place for off-road lovers, the bikes available could not be anything less than spectacular. The available models are: Multistrada V4S, Multistrada Rally, DesertX and DesertX Rally.

Furthermore, the company says that the hospitality space offers the best to leave riders in ‘total relaxation’. First you receive a Ducati welcome kit. Then, Italian coffee is provided by Lavazza and lunch is served throughout the day. Finally, you receive the final certificate.

Anyway, you can book for the Sweet Lamb DRE Adventure Academy courses online at www.dre-adventure.co.uk. Prices starts at £295 for a Rookie Day and a full two-days adventure weekend costs £599.

photos: Ducati

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This three-year extension signals a continued commitment to pushing the boundaries of performance, with a particular focus on high-octane engine lubricants.

Since the initial collaboration over two decades ago, Ducati and Shell have been at the forefront of innovation in the motorcycle world. Now, they’re set to amplify their efforts, with Shell supplying engine oils for the first refuelling of all motorcycles produced in Ducati’s factories in Bologna, Italy, and Rayong, Thailand. Additionally, the partnership covers Ducati’s extensive dealer network across several countries, including Italy, France, Germany, and the United States.

One of the highlights of this renewed partnership is the supply of Shell Advance Ducati engine oil and the game-changing Ducati Corse Performance Oil powered by Shell Advance. Launched in 2023, this specialized lubricant is a testament to the success of the collaboration.

Born from the crucible of racing competition, Ducati Corse Performance Oil delivers tangible benefits, offering gains of up to 3.5 horsepower at maximum power for engines like the Desmosedici Stradale and Desmosedici Stradale R.

This partnership, which began in 1999, has evolved to become one of the most iconic and successful in motorsport. From the Superbike World Championship to the MotoGP World Championship, Shell’s formulations have powered Ducati’s success on the track and on the road.

As Ducati and Shell rev up for another thrilling chapter in their partnership, one thing is certain: the road ahead promises to be as exhilarating as ever for Ducatisti worldwide.

photos: Ducati

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Picture this: four epic events nestled in the heart of the enchanting Umbrian hills, set against the backdrop of the mesmerizing Italian landscape. And where, you ask, will this two-wheeled extravaganza unfold? None other than the Park Hotel ai Cappuccini, a stunning 17th-century convent turned luxury haven in the heart of Gubbio, Italy.

But it’s not just about the breathtaking scenery; it’s about immersing yourself in the rich tapestry of Italian culture, art, and tradition. It’s about weaving through charming villages, tackling rugged terrains, and savoring every moment of the Italian dolce vita.

Now, let’s talk bikes. Get ready to saddle up on the legendary Multistrada V4 S, the rugged Multistrada V4 Rally, and the all-new DesertX. And oh, did I mention the DesertX Rally? This beast of a bike is the epitome of Ducati’s off-road prowess, designed for the daring souls who crave the thrill of the rally circuit.

But the DRE Adventure is more than just a joyride; it’s an immersive learning experience led by a team of top-tier instructors. From mastering the art of off-road riding to honing your technical skills, this two-day program is your ticket to adventure mastery.

Day one kicks off at the elegant Villa Benveduti, where you’ll familiarize yourself with your trusty steed and tackle technical exercises to boost your confidence. Day two is where the real magic happens—a scenic tour that seamlessly blends on-road and off-road thrills, putting your newfound skills to the test.

Mark your calendars because there are four adrenaline-pumping rendezvous lined up for 2024: two in June and two in October. And did I mention the dream team of instructors? Led by the illustrious Matteo Graziani, a bona fide rally champion, this crew is guaranteed to take your adventure game to new heights.

So, what are you waiting for? Whether you’re a novice seeking thrills or a seasoned pro craving the ultimate challenge, Ducati’s DRE Adventure 2024 awaits. Head over to Ducati’s website for all the deets, and let the adventure begin!

photos: Ducati

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With an operating result hitting an all-time high of 112 million euros and a staggering 10.5% profitability rate, Ducati is proving itself to be not just a leader but a legend in the industry.

Despite facing fierce competition globally and some challenges in the Chinese market, Ducati’s revenue remained robust, exceeding the billion-euro mark for the second consecutive year. Even though it fell slightly short of the record set in 2022, reaching 1,065 million euros, it’s still an impressive feat.

The passion for Ducati’s sleek machines remains unwavering, with 58,224 motorcycles delivered to enthusiasts worldwide in 2023. While this figure dipped slightly from the previous year, it still secured Ducati’s spot among the top performers in terms of sales volume, marking it as the third-best year in the company’s history.

Claudio Domenicali, Ducati’s CEO, expressed his delight at the company’s achievements, highlighting the success not only in financial terms but also on the racetrack. With victories in MotoGP and WorldSBK for the second consecutive year, Ducati’s prowess extends beyond the balance sheet, cementing its status as a force to be reckoned with.

Looking ahead, Ducati isn’t resting on its laurels. The company unveiled seven new models for 2024, showcasing its commitment to innovation and excellence.

Among the highlights are the eagerly anticipated Hypermotard 698 Mono, marking Ducati’s foray into the single-cylinder supermoto segment, and the DesertX Rally, raising the bar for off-road capabilities with professional components.

But that’s not all. Ducati aficionados can look forward to the Multistrada V4 RS, blending touring and super sports features seamlessly, and the Multistrada V4 S Grand Tour, designed for epic journeys across continents.

For those with a penchant for collector’s items, Ducati unveiled two limited-edition bikes commemorating the 30th anniversary of iconic models: the Panigale V4 SP2 30° Anniversario 916 and the Monster 30° Anniversario. These numbered series gems boast dedicated liveries and components, appealing to collectors and enthusiasts alike.

In a testament to exclusivity and craftsmanship, Ducati introduced the Ducati Diavel for Bentley—a collaboration uniting two legendary brands in a limited edition of 500 units. This unique offering merges the cutting-edge technology of Ducati with the timeless style of Bentley, setting a new standard for luxury motorcycles.

And for the die-hard Ducatisti, five collectible Panigale models pay homage to the brand’s championship successes in MotoGP, WorldSBK, and WorldSSP. These replicas, adorned with special liveries and the rider’s signature, are a tribute to Ducati’s racing heritage and a must-have for true fans.

With Ducati’s unwavering commitment to innovation, performance, and style, the road ahead promises to be thrilling for riders around the world.

photos: Ducati

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Designed to merge style with functionality, this outerwear piece is not only a fashion statement but also a testament to Ducati’s commitment to environmental responsibility.

At the core of the Smart line, the Smart 2.0 Down Jacket embodies the essence of modernity and sustainability. Crafted from recycled raw materials, adhering to the principles of the circular economy, it sets a new standard for eco-conscious fashion.

Ducati’s dedication to innovation shines through with the integration of THERMOLITE® technology, ensuring optimal thermal comfort and breathability without compromising on style.

But it’s not just about materials – the Smart 2.0 Down Jacket exudes sophistication with its sleek design and attention to detail. From the iconic Ducati red accents to the custom lining, every element speaks volumes about the brand’s signature craftsmanship. And let’s not forget the practical hood, making it a versatile choice for tackling unpredictable weather with flair.

Whether you’re hitting the streets or cruising on your Ducati, the Smart 2.0 Down Jacket fits seamlessly into your lifestyle. Available in both men’s and women’s cuts, it caters to individuals who value both performance and aesthetics. With its array of pockets and tailored fit, it’s more than just a jacket – it’s a statement of contemporary living.

The Smart line, epitomized by the Smart 2.0 Down Jacket, underscores Ducati’s commitment to catering to the diverse needs of its discerning audience. Beyond the realm of motorcycling, Ducati continues to redefine casual wear, offering solutions that resonate with a dynamic and conscious consumer base.

Ready to upgrade your wardrobe? Discover the new models of the Smart capsule at Ducati’s sales network or conveniently online at Shop.Ducati.com.

photos: Ducati

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After the roaring success of their 2023 events, Ducati UK is back with a vengeance, promising adrenaline-pumping rides, exclusive events, and unbeatable finance deals that will make every rider’s heart race.

Season Opening Events: A Motorcycle Lover’s Paradise

Prepare to be dazzled as Ducati UK unleashes the latest beasts from their stable during the Season Opening events, set to sweep across the UK in two electrifying waves. Kicking off on Saturday, March 9th, Ducati Bournemouth and Ducati Preston will set the stage on fire, showcasing the hottest Ducati models including the sleek Hypermotard 698, the rugged DesertX Rally, and the versatile Multistrada Grand Tour and RS models (available at selected dealers).

But that’s not all! Prepare to feast your eyes on an array of impressive accessories and apparel collections, tantalize your taste buds with delectable food and refreshments, and gear up for thrilling demo rides. Plus, get ready to snag some killer promotions and delve into the current offers available. And hey, don’t forget to enter the on-site competitions for a chance to win a top-class Ducati Helmet! For more details and to sign up, head over to Ducati’s official website.

Revolutionary Finance Deal: Ducati Scrambler Accelerate

Dreaming of hitting the road on your very own Ducati Scrambler? Well, dream no more! Ducati UK is proud to unveil the Ducati Scrambler Accelerate: a game-changing finance program that’s bound to make your heart race. With just a 50% down-payment and zero monthly installments, this revolutionary deal offers you the key to Ducati ownership without breaking the bank. After 24 months, you can choose to either keep your Scrambler by paying the remaining 50% with no interest or swap it for another model. Talk about freedom on two wheels! For full details, check out Ducati’s current offers page.

Embark on a European Adventure: Multistrada Rally 60,000km Tour

Calling all thrill-seekers and adventure enthusiasts! Ducati UK invites you to embark on the journey of a lifetime with the Multistrada Rally 60,000km European Tour. Over 42 weeks, 30 riders will take turns conquering Europe aboard the latest Multistrada V4 Rally, covering iconic destinations across France, UK, Poland, Austria, Spain, and Italy. If you’ve got what it takes to be one of the lucky 30 riders, don’t miss your chance to apply via Ducati’s official channels starting March 6th, 2024. Buckle up for an epic ride filled with unforgettable experiences and jaw-dropping scenery!

Unleash Your Inner Adventurer: DRE Adventure Academy UK

Ready to take your riding skills to the next level? Look no further than Ducati’s premium DRE Adventure Academy UK at Sweet Lamb in Wales. Opening its doors in April, this adrenaline-fueled academy is a haven for off-road enthusiasts and adventure riders craving the ultimate thrill. Situated amidst the stunning landscapes of Sweet Lamb off-road center, the academy offers a unique blend of theory lessons and exhilarating riding sessions, designed to push your limits and unleash your inner adventurer. Plus, with top-of-the-line motorcycles including the brand-new DesertX Rally and the Multistrada V4 family at your disposal, you’ll be ready to tackle any terrain with confidence.

Don’t miss your chance to be a part of Ducati UK’s epic riding season! Book your spot at the DRE Adventure Academy and gear up for an unforgettable journey filled with excitement, camaraderie, and the thrill of the open road. Visit www.dre-adventure.co.uk to secure your spot before it’s too late!

photos: Ducati

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Now, the Ducati Scrambler enters a new era, blending safety and accessibility with its signature customizability. Redesigned with state-of-the-art technology like ABS Cornering and Ducati Traction Control, it’s not just safer—it’s more exhilarating. Shedding 4 kilograms, it’s lighter, nimbler, and even more fun to ride.

But at its core, the Ducati Scrambler remains a canvas for personal expression. Enter the new line of accessories, crafted to elevate your riding experience and reflect your unique style.

Termignoni Street-Legal Silencer: Want to turn heads while keeping things road-legal? The Termignoni silencer offers a thrilling sound without compromising performance, thanks to its sleek design and carbon fiber accents.

Spoked Wheels: For those who crave a classic touch, spoked wheels are the ultimate statement. Whether you prefer black or polished steel spokes, these rims elevate the Scrambler’s aesthetic while maintaining its contemporary charm.

Ducati Quick Shift: Say goodbye to clutch control and hello to seamless shifts. Derived from Ducati’s racing heritage, the Quick Shift system enhances acceleration and city riding comfort, giving you an edge on the road.

Turn-by-Turn Navigation Software: Navigate with ease using the integrated Ducati Multimedia System. With turn-by-turn directions displayed on your TFT instrumentation, you can explore new routes without the hassle of external devices.

Ducati Aluminum Kit by Rizoma: Elevate every detail with precision-crafted aluminum accessories from Rizoma. From fuel caps to footrests, each piece combines form and function to enhance your Scrambler’s performance and style.

Unleash Your Scrambler’s Potential: Whether it’s the sporty handlebar levers or the sleek LED turn indicators, every accessory is designed to enhance your riding experience. And with the convenience of online shopping, customizing your Scrambler has never been easier.

The new Ducati Scrambler Accessories line is now available through authorized dealers and online. So why wait? Unlock the full potential of your Scrambler and ride into a world of limitless customization and exclusivity.

photos: Ducati

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